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Similarly, online music providers such as Spoti¬fy, to the mainstream market by young customers. advertise Game Changers Finally, young people are game changers. They are often thought of as irresponsible and selfish people, but trends in recent years show that they are becoming more and more precocious. This is because young people are more responsive to rapidly changing world
conditions such as globalization and advanced technology. They are now more concerned about their surroundings and are in fact the main Costa Rica Phone Number List drivers of changing the world. To win the psychological share of young people , we can see the power displayed by these young groups. For example, the RocksCorps program allows young people to serve as community improvement volunteers for four hours in exchange for exclusive concert tickets. Another example is WE.org, which invites young people to participate in world-changing activities, such as a series of inspiring "WE Day" live concerts, or purchasing "ME to WE" products that can have an impact on society. product. advertise Indonesia's Mengajar Project provides a similar platform for
demonstrating power through education. They carefully select the top local graduates and ask them to give up their high-paying jobs and teach in rural schools for one year. These activities make volunteering look cool, and more importantly, make older generations more aware of the importance of activism and social impact. Young people play three roles: early adopters, trend creators and game changers, which leads to the conclusion that winning the mind-share of young people is the main key. If a brand wants to influence mainstream customers, persuading young people is the most important first step. This article is excerpted from "Marketing 4.0 - A Complete Thinking of Winning Customers in the New Era of Integration of Virtual and Real Things", published by Tianxia Magazine >>Go now Subscribe to the Fast100 newsletter sent every Monday A must-have reading that focuses on new industry knowledge, corporate growth mindset, and creates industry breakthrough advantages subscription virtual-real integration kotler fatherofmarketing