Post by account_disabled on Feb 15, 2024 4:40:37 GMT -5
adoption of the entire new model. At Ogilvy. we also understand the power of behavior change. lly from e-commerce and potential clients. are so demanding that we can no longer work with traditional methods. To do this we created an accelerator with a small space and agile working methods that can quickly diagnose problems and immediately test improvements until better results
are achieved. We found that gathering talents in a small space can increase the speed of success. and at the same time we understand Afghanistan Phone Number List the importance of talent diversity. For overall operation. a team of about six people is the most ideal. and the secret of talent can create huge changes. For Ogilvy. we need talents from six different aspects. including brand strategy. business strategy. creativity. media. technology and data. to form a team. These accelerator teams have successfully completed hundreds of projects so far. and their performance has increased from 15 to 500. The
accelerator team is filled with a lot of data analysis and computer work. but the key is team talent. We need people to do human work. not machine work. During a visit to IBM's Watson AI Lab in New York City. I had the opportunity to speak with many people who are deeply involved in computers. machines. and robots. and came up with the following chart. The figure divides tasks into repeatable tasks and innovative tasks. which are dominated by machines and humans respectively. Repeatable tasks are good at calculation and execution. while innovative tasks rely on talent's innovation. thinking ability and trust. Picture Technology cannot replace human nature Even though technology is increasingly updated and optimized. these are still areas where humans excel. Whenever you organize a team.
